Kraft Proposal: Interactive Developer

Genex and Meredith, their new parent company, had the opportunity to pitch interactive ideas to Kraft for their new online campaign. I created an interactive desktop widget prototype in Flash containing recipes and cooking videos from the Kraft websites. I also created Flash animations demonstrating how Kraft content could be distributed to various wireless mobile devices, including Treos, Blackberries, and iPods, and created FLVs for a mockup of their redesigned home page.

Interact with the widget below, and scroll down for more.